As a valued member of the Microsoft Certified Partner program, B-Free met with Microsoft CEO Steve Ballmer in Sydney, where he highlighted innovation, customers and opportunity.

Microsoft is continually innovating new technologies to meet customer demands, and in so doing, creating opportunities for Partner solutions and services. Mr. Ballmer discussed the mission and direction of Microsoft's Partner Program - focusing on the importance of aligning Microsoft's products and solutions with customer requirements.

Mr. Ballmer discussed the importance of Partners taking advantage of identified opportunities, and the realisation of growth areas. The Microsoft Partner Program provides a framework for Partners to maximise success by providing marketplace differentiation and benefits tailored to improving business performance.